Impact Review 2021

How we made a difference in 2021

Our vision

is that all children who have a disability affecting their movement control are able to reach their full potential.

Our mission

is to maximise the potential of children’s movement control through Targeted Training.

“Hi – I’m Monty. 2021 was another strange year, but your support has kept us going! In what was our 25th year of providing therapy you certainly gave us a celebration to remember. Take a look at what we got up to”

While your here why not visit our website at

A message from our CEO

As we close 2021, and look forward to 2022 I want to thank everyone for their kind support in what was another tough year in the charity sector. The end of 2021 also marks the anniversary of my 1st year in post and the festive period has given me much time to reflect on what happened last year.

At the year end I am exceptionally pleased to announce that (1) patient conversions in Dec 21 reached 6, which exceeded our monthly target of 5 – the first time that this has happened in my tenure and (2) we have just smashed the £200K total for funds raised in 2021, which surpassed what we thought was possible in the current clime – things like this do not just happen through good luck alone this is a result of a fantastic team effort and support from generous donors, in the face of real adversity.


Who knows what 2022 will bring but I am confident that with the team that I have we have every opportunity to build on the fantastic efforts of 2021.


Johnny Wilkes

Keep following our journey through Facebook

The Movement Centre, in 2021 celebrated 25 years of providing life changing therapy. We launched a fundraising campaign to raise £150,000 to firstly, celebrate our anniversary and two support more families. We smashed this total, thanks to the kind support form you. This campaign was well supported by community groups, corporate partners and some fantastic individual supporters. 

Due to the hard work of all our fundraisers and kind support form Trusts and Foundations, such as Garfield Weston, The Alison Hillman Charitable Trust and  The Wilmcote Charitrust this campaign has allowed us to further decrease the cost to our families, with The Movement Centre contributing even more towards the full cost of therapy. 

The purchase of new standing frames will allow us to further decrease this in the future, and our overall aim is to make this treatment free to all families. 

You can check out some of the highlights from a very exciting year below.   

Take a look at our new animated video!

We are really excited to share with you our brand new videos to help us promote our work.

 In 2021 we teamed up with 7video to bring our promotional material into this new digital world. We hope that our new animated video’s are informative, engaging and fun. 

We also have case study videos, one in which is completed an gives you an over view of Abbie’s Story. 

Check it out below!  

What is Targeted Training Therapy?

Targeted Training therapy is different from other therapies. It works by placing the child in an upright position and uses equipment to provide stability and support. This support is given directly beneath where control becomes an issue for the child. As each child makes progress the level of support is lowered so that they can continue to develop movement control. By doing this it mimics the way in which movement control is naturally developed in a young infant; from the head downwards. A course of Targeted Training therapy takes place over 12 months. Children attend our centre in Oswestry approximately every eight weeks and take their Targeted Training equipment home. This comprises of a specially designed standing frame. Each frame is tailored and adjusted to the child’s specific requirements. The therapy involves practice for half an hour to an hour every day. Although it sounds like homework, it can actually be lots of fun, and children enjoy their therapy, while making progress, reaching their individual goals.

Karin- “Thanks to the course of Targeted Training Therapy, Freya is now able to communicate more using eye gaze and communicate better at home and school”



Every year many children are born who have a disability that can have an affect the way in which they control their movement. The majority of children (79%) who come to The Movement Centre have Cerebral Palsy. We also see many children who have Global Developmental Delay, Down Syndrome or an undiagnosed disability. Targeted Training therapy can help children who have experienced a brain injury during their childhood, which can also have an impact on their movement control. It is difficult to quantify just how many children in the UK find it challenging to control their movement. While, Targeted Training is not suitable for every child who has Cerebral Palsy, it can benefit many children who have this diagnosis. It is estimated that 1 in 400 babies born in the UK has a type of cerebral palsy. With the birth rate in excess of 700,000 per year there could be as many as 1,800 new cases of cerebral palsy in children each year. This figure is set to rise.

A recent study has outlined that the number of children with Cerebral Palsy in England and Wales is estimated to increase by 7.5% by 2020. It has also been documented that disabled children aged 0-16 are the fastest growing group among the population of people who have a disability. In the future we hope to carry out further research to enable us to estimate just how many children in the UK find it challenging to control their movement. However, the figures indicate that the number is set to rise. We are, therefore, aiming to develop our services so that Targeted Training is more accessible to the families who could benefit.

A number of outcome measures are used throughout each course of Targeted Training therapy. Once treatment has commenced, the same instrument can be used to determine progress and treatment efficiency. At The Movement Centre we use a range of outcome measures each chosen to provide valuable information about the individual child.

Abbie’s Story – from the recommendation of The Movement Centre by a friend to dramatically improved sitting balance and sitting on a horse unaided.

 It’s always a pleasure watching the improvements made by our children on the journey through their treatment programme at The Movement Centre – they are an inspiration to us all!

 Here’s 10-year-old Abbie’s story.

Abbie has global development delay, low muscle tone and poor balance. She began treatment at The Movement Centre in September 2019 – a course scheduled to last 12 months but due to the pandemic this has been extended until February 2021.

Her mum Lynne said:

“We were told about The Movement Centre by a friend whose son had successfully completed the programme a few years before and is now independently mobile. We weren’t sure if Abbie was suitable for the programme for several reasons but right from the very first phone call everyone at The Movement Centre was very supportive and positive.

“It was certainly the right decision and we noticed a dramatic improvement in Abbie’s sitting balance within the first couple of months of starting the programme.

“Abbie has had horse riding lessons for five years and has always needed both parents with her holding onto her legs whilst she is sat on the horse, to prevent her sliding or falling off.

“After starting the program Abbie was soon able to sit on the horse independently, with just supervision needed. It was such a dramatic improvement; I’ll confess there were tears from both family and riding staff!!

“She loves riding horses but it is something that has had to be put on hold because of lockdown – it’s a

shame because the combination of riding and The Movement Centre programme was working brilliantly.

“The targeted training has involved Abbie carrying out activities whilst being supported in a standing frame, with the support in the frame graded according to need.

“Initially the frame supported Abbie around the waist and hips as well as at the knees. As her core strength increased the supports were removed  in stages and she now only has support at the knees.

“Abbie spends between 30 and 45 minutes a day in the frame. It helps her work on her core strength whilst strengthening her legs too.

“Abbie’s strength in her legs and her core has definitely improved since starting the programme and she is able to stand for much longer periods of time. She has also started to move and use her right arm which previously would just hang down by her side.

“Staff at The Movement Centre are just so warm and friendly – it’s always enjoyable seeing them. During lockdown they were very supportive on the phone and via video call too if we had any concerns or questions.

“The video call was good but it was really helpful to see them in person so they could review and adjust the frame as needed.

“Jack and Lynne both have a lovely rapport with Abbie and she was really excited to see them again when the centre reopened – I understand Abbie was the first child back at The Movement Centre after lockdown.

“We are so pleased to have been able to access the Targeted Training programme. Our only wish is we had known about it sooner!”


Our response to COVID-19

 The Movement Centre continue to be hit hard by the current COVID-19 pandemic, as have lots of other industries, in the UK.  The safety of our families and staff has always been our primary concern and we continue to monitor the situation, keeping a very close eye on rules and regulations from the NHS. 


Families will continue to attend The Movement Centre for appointments, as long as we can see them safely. Any family that have any questions about their appointment, or how we have responded to the pandemic please do get in touch. 

If you think that we may be able to help your child, then we would love for you to get in touch! 


We need your support more than ever in these unprecedented times. Your support in 2021 was remarkable, and we hope that can continue into 2022. 


Quotes from our families:

“We have recommended The Movement Centre to another family. Hayley has moved forward more with Targeted Training than anything else physical”

“The staff at The Movement Centre are very welcoming and knowledgeable. We found that Targeted Training helped our daughter gain more strength”

“Unlike any other physical appointment. Welcomes with a hot drink, not rushed. Our son doesn’t associate The Movement Centre with hospital, as there are lots of toys and play during the assessment”

As we celebrated 25 years of providing Targeted Training we looked back over the years and found that…


From the 2,014 goals set the percentage of goals achieved has been

  • Of all sitting goals were achieved. 90% 90%
  • Of all walking goals were achieved. 100% 100%
  • Of total goals were achieved 81% 81%

Why not follow us on Twitter? Look for – likes, retweets and mentions are always welcome. You can also spread the word about our work and events!

Teaching and Raising Awareness

The Movement Centre engages with external audiences to raise awareness of our work. Similar to 2020, this year has not allowed us to have a detailed programme of teaching and raising awareness, as we would usually have but here are some highlights from 2021: 


  • Our team attended Kidz to Adultz exhibitions both virtually and our first face to face in November to raise awareness of Targeted Training therapy to families and clinicians
  • We connected with new and built existing connections with various organisations such as- Therapy Stars, Boparan, Brainwave, Cauldwell Children, Moti Me, Disable the Label, Whizz Kidz and ParentSuportal. 
  • We continue to connect with organisations through social media. 
Social Media Influence
  • In 2021 we grew the number of followers on Facebook and Twitter
  • We continue to connect further with our families through our Family Networking group
  • We reached more people with our engaging posts

Our supporters

As a charity, we could not continue our work without the fantastic support of so many individuals, community groups, companies and charitable trusts and foundations.

2021 started with some fantastic Rotary groups joining together and supporting our 25th anniversary, raising over £2000. Fundraising went from strength to strength throughout the year, with support from Aico, Granite, Lanyon Bowdler, DM Recruitment and Perspective. 

We teamed up with Adrenaline Sporting Events in 2021 to bring some fantastic sporting events. We were charity partner for two cycling events and the brilliant, Brynkinalt Running Festival. We are excited to see these events grow in 2022. 

We had some awesome individual supporters this year taking on various challenges, from 100 holes of golf, taking on running and cycling challenges, and our annual golf day. 

Challenges came to an end with an epic abseil from the top of the Aico building. Staff from Aico plus other local businesses came together to raise over £6000. 

 We received a fantastic grant donation form HSBC, to help us purchase new standing frames, which in turn has allowed us to lower the cost to families. 

As well as huge support from our corporate partners, we receive lots of support from local organisations or community groups. Len’s Plaice collected donations from sales of plastic bags, Moreton Hall Prep ran their festive run, Rotary and WI groups were awesome, and one of our families even switched on the Christmas lights in West Felton. 

It has been yet another tough year for charities, but the support of The Movement Centre has been absolutely awesome, and we can’t thank all of you enough! 

What’s next

  • We want to continue helping children reach their full potential through targeted Training
  • We want to move closer to making Targeted Training free to any family that wants to access our services
  • Continue to work with the amazing communities and local businesses that have supported us in 2021
  • Grow our reach to more families around the UK
  • We are looking forward to working with Ben Rowlings, our new Patron. 


Meet Ben

We are really looking forward to working with our new Patron, Ben Rowlings, who currently holds multiple World and European records in his specilaity, wheel chair racing. He is one of the leading British wheelchair racers and the fastest T34 athlete ever in Britain over the 200, 400, 800, 1500 and 5000m distances.

Ben will be supporting us in shouting about our work, and even making some appearances at some of our events, you may just be lucky to meet him. He is a great guy and we look forward to working with him in 2022.

Thank you!


Thank you to all of our families, supporters, donors, fundraisers and volunteers from everyone at The Movement Centre for helping us to make a difference!

The Movement Centre, The Robert Jones & Agnes Hunt Hospital, Oswestry, Shropshire, SY10 7AG

Telephone: 01691 404248

 Company Registration Number 3713213, A Company Registered in England and Wales and Limited by Guarantee. Registered Charity Number 1075549.